This year, Royalty Rewards® turns 20! After two decades of helping Independent Business Owners grow their sales and profits, one thing is clear: marketing that drives real results isn’t a solo act. It’s a symphony. Sure, a single trumpet can make an impression—but it’s no match for the power of a full orchestra. The magic happens when every instrument plays its part, working together to create something far more powerful than any solo performance.
Marketing works the same way. A loyalty point program by itself might appeal to some customers—but just offering points at the checkout won’t keep them coming back consistently. Sending out a weekly email with your specials might get a few clicks, but it’s unlikely to move your sales needle much. Hosting a special event might excite your regulars—but without broad, consistent promotion, it won’t deliver the turnout or revenue you’re hoping for. The real power comes when all the tools are working in concert: your loyalty program, your customer database, your ongoing and targeted promotions—delivered through direct mail, email, text, and mobile marketing—all aligned and working together.
That’s exactly what Royalty Rewards® has been delivering since 2005: a fully orchestrated marketing and communication system designed to turn first-time visitors into long-term, loyal customers. Our mission is simple: to make it easy for your Royalty Rewards® members to stay connected and keep coming back.
Over the last 20 years, we’ve tested, refined, and proven what works. The result? A complete communication strategy that runs automatically and keeps your business top-of-mind. Royalty Rewards® was officially born in 2005, but we actually have roots that started even earlier. Here’s a glance at our evolution.

