As part of your Rewards Program, members earn 1 point for every dollar they spend in your business. Once they reach your award threshold, they are issued an Award Letter (customized with your logo and color of choice) thanking them for their loyalty with an Award Certificate they can use in your business, just like cash. Award Certificates are an EARNED benefit, which are highly valued by members and provide some of the HIGHEST ROI’s in the program. Your Royalty Rewards® Coach will help you determine the best award threshold and certificate amount for your business. We recommend a 5% Award for every 100 points earned.
The Quarterly Statement, sent every 90 days, targets members who visited your business in the last year but have NOT earned an Award. In this way, it is designed to reach members who may not have visited your business in some but are MOST LIKELY to return again …with a little nudge. Your Royalty Rewards® Coach will help you determine the best offer for your business. We recommend something compelling enough to generate a visit, but low cost such as Double Points.
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