1-888-353-5012
Rooster’s Country Kitchen is off the beaten path, not for locals, but for the thousands of potential customers who travel the highway through Pendleton, Oregon, every day. To top it off, they are located on the opposite side of the highway from the main part of town. When the owner, Platinum Elite Member, Amy, was creating a plan to capture the business of hundreds of potential daily travellers, just waiting around and ‘hoping’ these people would find her business was not a solution. She knew her Online Reputation was a critical part of the solution, as it is for any Business Owner trying to capture new customers.
Back then, Roosters had 13 Google reviews and a 3.8 rating. On Tripadvisor®, they were #9 with 13 reviews. They already served great food and had great service, but without a system to generate new positive online reviews, they’d never appear in the top rankings. So, Amy and her Royalty Rewards® Coach got to work. They turned on the Online Review Accelerator and quickly went to #1 almost overnight and saw a consistent 27% increase in sales. They are now consistently at the top of both sites. And now, when daily travellers search for the best nearby place to eat, they find Rooster’s and leave the interstate to spend their money.
Your most valuable resource for new customers is through your online reputation: in simple terms, keeping your presence on the internet positive. Online reviews have become the barometer for whether a business is worth supporting. And the FIRST-PLACE potential customers go, even if they have been referred by a friend, is to the internet to do a Google Search.
Keeping your Online reputation clean involves four key elements:
- Claim your review site listings (your Coach will help you do this).
- Respond to positive comments to demonstrate you value their comments.
- Respond to negative reviews professionally and effectively.
- Encourage more to leave positive reviews (you automatically do this through your Royalty Rewards® Membership Survey).
Enter The Conversation. It’s important you go to your review sites regularly and interact with those who leave reviews, both positive and negative. This gets registered by the “algorithm” and helps your ranking. Google loves fresh, active listings. When you reply to reviews, it tells Google your business is alive and well, which boosts visibility.
To make sure YOUR Member Survey and Online Review Accelerator is OPTIMIZED to provide MAXIMUM results and INCREASED online reviews, call your Coach at 1-888-353-5012. And for more help responding to NEGATIVE guest feedback and reviews, check out the EZ Profit Newsletter Edition 2 article, ‘From Frustrated Critic to Raving Fan’.
Pro Tip: When you reply, you can (naturally!) include words like your business name, location, products and services. Show appreciation + add a personal touch. That gives Google more clues about what you offer and helps your local SEO.
✅ Positive Review Response Formula
1. Thank them
2. Mention something specific
3. Invite them back
❌ Negative Review Response Formula:
1. Apologize (even if it wasn’t your fault)
2. Acknowledge their issue
3. Offer to fix it privately (offline)