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No one wants to miss out on a good deal! By taking advantage of people’s natural fear of missing out (FOMO) you can create a sense of urgency to get people to act. Example: This might be your last Prime Rib Meal of the Year!
In its most basic form, a command email subject line breaks down to “Do this, get that”. The benefit of this type of subject line is it is very clear what you want your customers to do, and why they should do it. Example: Open this email to reveal the secret code word to get a free rose!
This answers a question or solves a problem your customers may be facing. Example: Winter’s coming! Here’s how to stay safe on snowy roads this holiday season.
Something big is happening… and you must click on the email to find out what that is. Example: It’s Me Dave! I have an important message…
Adding humor draws people in and puts a smile on their faces. If the subject line is funny, then the rest of the email HAS to be funny too, right? People will want to hear more. Example: What did one plate say to the other? Dinner is on me! 🍽️
Your customers want to know they are special to you. Let them know how important they are to you and that you appreciate their support. Compliment them. Example: We’re giving away a FREE gift to our favorite customers… and that’s you!
This one is simple – include their name! Everyone LOVES hearing their name. Example: Karen, we’re celebrating, and you’re invited!
Tug at their heart strings. This is a good solution when you are writing emails for Mother’s Day, Father’s Day… any topic that speaks to things your customers love. Example: Keep your loved ones safe this holiday season
How many times has this happened – you tell someone “Don’t try it, you’re not going to like it” and inevitably, that just makes them want to try it more! This can apply to subject lines. Example: Hate 50% Off sewing supplies? Don’t open this email.
A Tactical Advantage: ONLINE RESOURCES. There are TONS of tools online to help you create the perfect email subject line to ensure your emails get opened. If you need a starting point, give a good, detailed prompt to ChatGPT, for example: “write a funny, engaging email for John’s Automotive that tells a two-sentence story about John’s horrible Dad jokes and why it’s important to get your car checked out for the new season and include an offer for free wiper blades.” (You won’t want to use the suggestion verbatim, but it’s great if you need ideas). And don’t forget to run it through a spam checker as a final check before hitting send! One example you can check out is https://www.mail-tester.com/