1-888-353-5012Twenty-four years ago, Royalty Rewards® was just beginning its journey. While much has changed since then, our core mission remains the same: to support Independent Business Owners. Back then, we were still deeply focused on the power of database marketing and the effectiveness of proven strategies—strategies that could be measured, refined, and optimized for better results. However, instead of offering automated marketing solutions as we do today, we were primarily in the business of teaching. We didn’t yet provide turnkey solutions, but we did empower our clients by teaching them the principles that could transform their business, and we showed them exactly how to implement these strategies on their own.
Does that sound like something you want to take on? We can probably guess your answer. As an Independent Business Owner, you already have a tough job and the onus of implementing effective marketing on your own would make it much more difficult. BUT marketing a small business then was just as critical as it is today and without many alternatives available, our clients pulled themselves up by their bootstraps and implemented the strategies we taught.
Over the years, we were able to see thousands of small Business Owners change their businesses and their personal lives. And over time, we transformed our business to serve our clients more effectively and to provide the solutions we taught in an automated way… so our clients no longer had to do all the work for themselves.
As a Royalty Rewards® Merchant in 2024, you benefit from an automated marketing solution that is built on that foundation. Today, we make it as EASY as possible for you to implement a marketing program that is proven to get your existing customers to return more often and spend more money. All YOU have to do is enroll your customers into the program and process their transactions when they visit… and we do the rest! You even have the support of your dedicated Royalty Rewards® Account Coach to help you along the way.
For a marketer (and if you’re reading this, you ARE a marketer) the opportunities available to grow your business are endless and there is one great lesson we want to share with you today, starting with a question.
What do you do when a customer isn’t happy? You make it right, don’t you? Most businesses provide their services with a guarantee, but it’s ‘unspoken’. Although they are quick to fix problems and ensure the customer leaves happy, they are NOT maximizing the power of what they are prepared to guarantee. And if used in the right way, offering a strong guarantee for your products and services and incorporating it into your marketing strategy can work as a major sales advantage.
Like we said before, you probably operate with a strong guarantee anyways, but you might not put it in print for fear that it will be taken advantage of. And we hear you. Being a bold marketer can be scary. It takes guts. But truth be told, if you are providing a good quality product or service, the amount of people that will take advantage of a guarantee is minimal compared to the benefit of using it in your marketing. How do we know? We’ve been working with Independent Business Owners for the last 25 years. We’ve seen it work time and time again, and it can work for you too.
People are skeptical these days, especially if they have never done business with you before. They often have a built-in fear that they are going to get ripped off. That they are going to spend their hard-earned money and time on something and end up being disappointed.
And these days, perhaps more than EVER, they are looking for something ORIGINAL, something AUTHENTIC. As you’ll read in the rest of this newsletter, it is critical for prospective customers to not just KNOW your business, but to LIKE it and TRUST it before they will give you any money.
And if you further bolster your irresistible offer or guarantee (whatever it is you are doing that is too good to be true) with a story, you can create even more credibility – because when people have a reason “why”, they are more likely to ACT.
A guarantee can be about your products and services in general, but even better, about a SPECIFIC product or service. You do this one thing SO WELL, you’re willing to bet the farm on it. This creates intrigue, curiosity, word-of-mouth referrals and buzz in your community. In fact, we’ve seen sales increases as dramatic as 50% (for the specific item guaranteed) when implemented in this way.
Yes, the marketing clout this provides is enormous, but you do have to be prepared to back it up. If you are not providing premium services and products, we don’t recommend testing this out. And yes, there may be SOME people who take advantage of this, so please go into this with that understanding – but the benefit of this strategy will far outweigh any miserable customer who is looking for a freebie.
Below you’ll find several examples of strong business guarantees that could work for your company. As you review them, take a moment to put yourself in the shoes of a potential consumer.
How do these guarantees make you feel?
Do they give you confidence in the company offering them?
Do they enhance the credibility of the business in your eyes?
Think about how the guarantees might influence your decision to trust or purchase from a company, and then consider your business.
What do you do best?
How can you create a guarantee around that product or service?
How can you include it in your marketing, your communications, your business collateral?
