1-888-353-5012
For the past 20 years, the Royalty Rewards® Team has been with us in the trenches… problem-solving, coaching, innovating, and putting all their energy towards helping independent businesses increase their sales and profits.
We wouldn’t be here today without them.
As we continue to celebrate our 20-year anniversary milestone, we’ve asked a few Royalty Rewards® Coaches to share their best-kept secrets – the tips, strategies, and lessons they’ve seen work time and time again. Whether you’re a new Royalty Rewards® Merchant, or just ready to level up, these insights are gold.
When Royalty Rewards® was created, it was our goal to provide a proven, comprehensive, and professional marketing solution for small businesses in a cost-effective way, INCLUDING providing the support our clients needed to maximize the marketing tools available to them.
As a Royalty Rewards® Merchant, you have access to your Royalty Rewards® Coach for the support YOU need to build a proven, successful marketing plan for your business all year long. Our Coaches have years of expertise working with businesses just like yours… and they want to help you!
In this economy, you can’t afford to treat marketing as “nice to have.” It’s every bit as critical as hiring and recruiting, food and labor cost control, and customer service… because without a steady flow of the right customers, none of those other functions matter.
The good news? Your Royalty Rewards® database and the marketing solutions available to you, as a Royalty Rewards® Merchant, already set you miles apart from your competitors. You have at your fingertips, access to cutting edge marketing tools proven to produce a valuable ROI. Make sure you are using them to your advantage.
Check out these top success tips from a few of our Royalty Rewards® Coaches, and when you’re done reading, pick up the phone and call yours today at 1-888-353-5012.
Tina Hernandez
Senior Royalty Rewards® Coach
Joined 2011
Senior Coach and Program Director Tina has been with Royalty Rewards® for over 14 years. When she’s not busy helping our Merchants or her fellow team members, she listening to music or playing a variety of instruments. She also has a dog and loves to travel. Tina loves working with Royalty Rewards® because of YOU, her clients. She values the relationships she builds and is proud to help independent businesses achieve their goals.
We also asked Tina to share a recent Merchant Success Story, and she didn’t disappoint! Her longtime client Conrad’s Seafood Restaurant recently ran a Scratch Bounce Back Campaign. A Scratch Bounce Back Campaign works just like a scratch and win. Your Team hands them out to every customer who visit during a certain period… and EVERYONE is a winner…but they have to return with the card UNSCRATCHED the following month to be eligible to win their prize. Conrad’s handed out their Scratch Bounce Back’s in April and customers redeemed them in May.
A Scratch Bounce Back is a great strategy to build excitement and increase sales in an anticipated slow month. Interested? Call your Coach for details.
Amanda Burger
Senior Royalty Rewards® Coach
Joined 2013
Senior Coach Amanda is a grandma of three. With her Australian Shepherd Collie Cross Buddy by her side, she is often heading out of town camping and enjoying the outdoors. With 12 years at Royalty Rewards® under her belt, she’s a master at helping her clients achieve their goals and nothing makes her happier that to celebrate their successes and growth with them.
Amanda also has an impressive Merchant Success Story to share with you. In early April, Lanpro Auto Care Center reached out to Amanda and shared that business was slow compared to last year. Together they reviewed their marketing plan and agreed to run the Economic Stimulus Campaign the next month, May. Lanpro provided a strong, compelling offer of $25 Off Any Service and kept is valid for two months.
The results were so great they decided to extend the deadline for another 2 months aiming to ride the wave and boost their summer sales. It’s a no brainer that this Economic Stimulus Campaign will be added to Lanpro’s Marketing Calendar for 2026 and beyond!
Jamie Chiu Senior Royalty Rewards® Coach Joined 2013
After 12 years of dedication to Royalty Rewards®, Jamie loves getting to know her merchants on a deeper level, building friendships all while seeing them grow and thrive. In fact, she’s had the privilege of working with many of them before she got married! She recently celebrated her 8th wedding anniversary and is Mom to two precious girls – ages 3 and 5. She enjoys reading on her own and with the girls (FUN fact – she reads to them only in Mandarin so they can communicate in 2 languages early on). Currently her personal favorite book is Atomic Habits by James Clear. She also enjoys checking out different parts in the city and outdoor activities with her family,
Jamie also came through with a standout Merchant Success Story. Longtime merchant Egghead’s Restaurant wanted to increase member engagement and communications without a big added financial investment – so Jamie created a multi-step campaign using email to do the job. They updated the weekly joke & trivia email with regular, personalized messages from the owner. Plus, they activated the monthly draw feature (with a compelling prize of a FREE meal up to $20) to increase the email open rate.
By taking a few minutes every week to communicate with their guests, and create a more personable experience, Egghead’s is building community and increased loyalty. THIS is just one more way you can stand out from the corporates! Egghead’s also just recently activated the member survey, and it has paid off. They received valuable feedback from customers about their phone-in order system and their wait list (which they had no idea was causing issues) which they’ve now been able to make improvements.