1-888-353-5012In the fast-paced world of running an independent business, it’s easy to overlook the simple practice of saying “Thank You.” If you take away anything from this edition of the EZ Profit Report, it’s that these two little words have a profound impact with MAJOR power. And when it comes to Royalty Rewards®, you can bet that we’ve taken these two little, but powerful, words and turned them into a major marketing opportunity.
For the last TEN YEARS, longtime Royalty Rewards® and Platinum Elite Merchant Adobe Cafe Tex Mex Cocina has run a Thanksgiving Gift Certificate Campaign. In addition to providing top Reward Members with a special message of Thanks (BEFORE all the other businesses do the same) and valuable offer to visit in the month of November, it also promotes a limited time Gift Certificate Offer that includes BONUS Gift Certificates for every Gift Certificate purchased (check out the example below for more details). Not only does this provide a gift giving solution for holiday shopping in November (before the crazy crunch of the season), it also provides MASSIVE cashflow for Business Owners before a sluggish January and February.
The Power Of Documented Results. Over 10 years, Adobe Cafe has generated $366,069.86 in sales ($27,000 in Gift Certificate Sales) from an investment of $15,438.75 inc. postage. That’s a return of $23.71 for every $1 spent.
The owner of Adobe Cafe Tex Mex Cocina is a smart, seasoned Marketer. They have great systems in place to track their campaign results and with that data on hand, they can make calculated decisions each year to improve their results. One easy way to do that? SEND MORE. And that’s what they do. Every year they’ve increased the number of Reward Members they target, going from 500 to 2,000.
And there is something else that Adobe Cafe knows as a result of their consistent campaign tracking. Every year the average transaction size has grown and now, Rewards Members spend on average $12 more each visit. Yes, some of that may be attributed to pricing changes, but moreover, by making smart marketing decisions, Adobe Cafe is training their customers to visit more often and spend more each time.
Thanksgiving provides a perfect opportunity to leverage consumer psychology by actively expressing gratitude to your customers for their business to build stronger customer loyalty. A small token of appreciation can forge a connection with your customers that transcends the transactional. It makes them feel cherished, irreplaceable, and most importantly, eager to return. It also promotes a positive reputation for your business, feels personalized, and makes your customers more likely to talk about you to others. This helps you stand apart from your competitors in a much stronger way and drives more sales.
