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If you’ve been paying attention to recent EZ Profit Reports, you already know that email on demand is a powerful tool in your Royalty Rewards® Marketing Toolbox. Email serves as a great way to keep your customers in the loop about changes at your business and recently, Platinum Elite Member Conrad’s Seafood Restaurant reached out to us for some help doing just that. They had moved one of their locations and needed to update their customers on the move and share some exciting changes that came with it – like their brand new “Parking Paradise”. (Parking at the old location was limited, so this was something to celebrate.)
Coach Tina and the Royalty Rewards® Marketing Team got busy putting together a custom postcard announcing the move and followed that up with a reminder email highlighting all the key information, including the details on the new “Parking Paradise”. And IF you’ve been paying attention, you also know that email is a great way to show your personality, share insider info, and create new types of bonds with your customers. So… did we craft a boring announcement simply saying “here’s our new address”? Heck no! In keeping with Conrad’s Seafood Restaurant’s light-hearted style, we created an email that was entertaining, engaging AND informational. And a simple “we’re moving” email quickly became an entertaining interaction that got people excited and TALKING!
The Result:
A 52% open rate and great feedback from Members!
Need help creating an email for your customers? Royalty Rewards® is here to help you create a successful campaign. Just check out the above fun email from Conrad’s Seafood Restaurant… it even included a map to ensure no crab was left behind!