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That’s how many emails, on average, a person receives in a day. Working against that large a number, you might be wondering… is emailing your customers even worth it? YES! Email is a great frontline to connect with your customers. It’s a powerful engagement tool for building and maintaining relationships. It’s fast and it offers tremendous flexibility to send specific messages and offers to your different customer segments (Top customers, active members, lost members etc.).
And the best part… the more often you send compelling, valuable emails, the more often your customers will open, read, and take action on what you are offering them.
But, once you’re ready to include email as part of your marketing strategy, you’ve got to understand that the fight for your customer’s attention happens before you even hit send. And the moment you sit down at your computer, the battle begins. To win the war, you need to be prepared and have your arsenal ready – you need to be clear on who you are targeting, you must have a compelling offer to send them, and you must, must, MUST have a good, compelling story to draw them in.
To prepare to enter that inbox “ring” and duke it out with your competition, you need to put your best foot forward – and that starts with the subject line. Your Subject Line is Your First “Punch”. Why? This is what COMPELS the recipient to OPEN and READ your email. Just making it to their inbox is not our only goal…it’s just our FIRST step. Next, we need them to read and engage with our content.
There is no one-size-fits-all solution for writing a good email subject line, however there are some “types” of email subject lines that can help you get started.
A GOOD Subject Line Does
At Least ONE Of These Things:
- – Attracts attention, invokes curiosity, and compels your customers to click and read more.
- – Solves a problem your customers are facing.
- – Answers the question of “What’s in it for me?”
- – Tells your customers exactly what you are offering.
- – It’s funny, controversial, or ironic.
- – It contains a compelling testimonial.
Below we’ve included some our of TOP Do’s and DON’TS:
Keep it short and sweet. You don’t want it too long; your recipients might not see the entire message. |
Add emojis. These used sparingly can help with your open rates. (Make sure to review open rates!) |
Get creative! Experiment, see what your customers respond to, and keep it interesting. |
Overuse punctuation or ALL CAPS!!!!!! (see how annoying that is???!!!) |
Make promises you can’t keep. Or say something that could come across as deceiving. |
Use Spam Trigger Words: “urgent” “guaranteed” or “act now” |
Additionally, below we cover 9 different types of email subject lines.
To ensure your customer emails get opened and read you’ll want to keep all these tips handy. So that you can refer to them often we recommend you download these simply by clicking here.
No one wants to miss out on a good deal! By taking advantage of people’s natural fear of missing out (FOMO) you can create a sense of urgency to get people to act.
Example: This might be your last Prime Rib Meal of the Year!
In its most basic form, a command email subject line breaks down to “Do this, get that”. The benefit of this type of subject line is it is very clear what you want your customers to do, and why they should do it.
Example: Open this email to reveal the secret code word to get a free rose!
This answers a question or solves a problem your customers may be facing.
Example: Winter’s coming! Here’s how to stay safe on snowy roads this holiday season.
Something big is happening… and you must click on the email to find out what that is.
Example: It’s Me Dave! I have an important message…
Adding humor draws people in and puts a smile on their faces. If the subject line is funny, then the rest of the email HAS to be funny too, right? People will want to hear more.
Example: What did one plate say to the other? Dinner is on me! 🍽️
Your customers want to know they are special to you. Let them know how important they are to you and that you appreciate their support. Compliment them.
Example: We’re giving away a FREE gift to our favorite customers… and that’s you!
This one is simple – include their name! Everyone LOVES hearing their name.
Example: Karen, we’re celebrating, and you’re invited!
Tug at their heart strings. This is a good solution when you are writing emails for Mother’s Day, Father’s Day… any topic that speaks to things your customers love.
Example: Keep your loved ones safe this holiday season
How many times has this happened – you tell someone “Don’t try it, you’re not going to like it” and inevitably, that just makes them want to try it more! This can apply to subject lines.
Example: Hate 50% Off sewing supplies? Don’t open this email.
A Tactical Advantage: ONLINE RESOURCES.
There are TONS of tools online to help you create the perfect email subject line to ensure your emails get opened. If you need a starting point, give a good, detailed prompt to ChatGPT, for example: “write a funny, engaging email for John’s Automotive that tells a two-sentence story about John’s horrible Dad jokes and why it’s important to get your car checked out for the new season and include an offer for free wiper blades.” (You won’t want to use the suggestion verbatim, but it’s great if you need ideas). And don’t forget to run it through a spam checker as a final check before hitting send! One example you can check out is https://www.mail-tester.com/