When Was The Last Time You Told A Story?

Take a moment and read this…

Jingle Jangle, Jingle Jangle…If you’ve never tried Jingle Jangle before, you might think that headline was referring to ‘70’s-era Rankin-Bass cartoon characters, or lyrics to a cowboy ditty referencing spurs. As always, context is everything, and at Trader Joe’s, Jingle Jangle is an only-at-Trader Joe’s assortment of a whole bunch of things that taste terrific, bathed in chocolate. Moreover, Jingle Jangle is a sign that the holiday season is truly upon us.

Inside each generously sized tin you’ll find mini pretzels covered with milk and dark chocolate and drizzled with white chocolate; dark chocolate-covered caramel popcorn; dark chocolate-covered broken Joe-Joe’s cookies; milk chocolate gems with a red candy coating; and milk and dark chocolate mini peanut butter cups.

 Don’t you feel all jingly and jangly just thinking about it? Imagine how good you’ll feel once you grab a handful and toss it into your mouth.
Now celebrating it’s tenth year (!), Jingle Jangle only makes its appearance around the holidays (much like the beloved Rankin-Bass characters of the same names – can you name the holiday cartoon classic?), so make an appearance at your neighborhood Trader Joe’s to get yours. We’re selling each 22.7-ounce tin for $9.99, while we can keep it in stock.

Did that story catch your attention? Draw you in? Intrigue you? Do you want to go get some Jingle Jangle? (I know I do!) If this simply read, “Chocolate covered cookies and pretzels – $9.99”, how would that have changed your perception?  

SOMETIMES, the big guys get it right. And one thing we can learn from Trader Joe’s is their ability to tell stories about their product, their business and their team. Stories that make them relatable, interesting and that differentiate their products from others. I can go get chocolate covered pretzels elsewhere, but why? 

You have the tools to tell your story, share your vision and create a personal connection with your customers and you should be doing it regularly.

Imagine writing a “Jingle Jangle” story about one of your products/services, then sending a marketing campaign with a compelling offer or special, limited-time price or bundle. How would that impact your results?

With Royalty Rewards®, you have unlimited access to email on demand. Are you using it to tell your story?