Outrageously Grateful: The Power Of A Thank You Card

When I first started working for (the company that would eventually become) Royalty Rewards®, I was pretty wet behind the ears. Just out of the gate, bright-eyed and bushy tailed, as green as grass. I learned immensely through the growth of the business and from working with our founder, Rory Fatt. Over the years, there were a lot of things Rory would never compromise, and one of those things was the handwritten Thank You Card. This was the early 2000’s, so the concept wasn’t as far gone as it might be today. And it wasn’t so foreign to me either. I grew up in a family that received piles of handwritten Christmas Cards every year, at baby and wedding showers we would ‘pre-address’ thank you notes for the guest of honor to mail in the aftermath, and I remember many nights of my mom looking over my shoulder as I obediently wrote Thank You cards for birthday, Christmas and other special gifts I’d received.

As a result of all those things I, to this day, am a strong believer in the handwritten Thank You Note. (And I’m still amazed—and a little aghast—at how many wedding or other significant gifts I’ve given that were never acknowledged with a written Thank You.) I do admit though, that in some situations I revert to the ‘e-version’, the typed Thank You Text. But, as a marketer, I know that just like email pales in comparison to direct mail, the Thank You Text is not nearly as significant or impactful as the Thank You Card. But regardless of how you do it, showing appreciation, gratitude and thanks is important, and it goes a long way in many different types of relationships.

With that said and with Thanksgiving just around the corner, it’s time to start planning for the once-a-year opportunity, the Thanksgiving Campaign. And it’s a real part of Royalty Rewards® History – one of the very first seasonal campaigns created for our clients. It was originally made popular by Outrageous Marketing Expert Bill Glazer who used it in his Gage Men’s Wear stores, then he shared it with other marketers in various industries like carpet cleaners, auto repair shops, retailers and restaurants. That’s the thing with proven marketing… it works everywhere.
The most effective marketing disrupts—and that’s exactly what our Thanksgiving Gift Campaign does. Instead of getting lost in the flood of generic greeting and holiday wishes that hit all at once in December, it stands out by reaching your customers earlier, in November, when they’re not expecting it. In a world where people are constantly being sold to, a genuine thank you is refreshing. It’s rare. It cuts through the noise and reminds customers that your business has heart.

We’ll leave you with a poignant quote from the Outrageous Marketing Expert himself and our good friend, Bill Glazer…