Ride The Wave in 2025 – Trends & Timing

In the article “Outrageous Advertising That’s Outrageously Successful”, we peeled back the curtain on some of the most important things we do on your behalf to ensure your marketing communications actually get opened and read by your customers, and there’s one more thing you absolutely need to be in the loop on.

At Royalty Rewards^®, we are cheerleaders for the Independent Operator. We don’t often shine a spotlight on big brand companies, but just as Bent Hansen explains in his enclosed article ‘I Would NEVER Let That Happen To My Business: A Lesson in Small Business Espionage’ sometimes it pays to look around, see what other businesses are doing and determine how those strategies can be applied to your own business.

With that in mind, have you ever finished a show on Netflix, just to quickly receive a suggestion for something else that ‘You Might Also Like’? Or find yourself looking on Amazon (of course for something you absolutely cannot find elsewhere) to receive a popup for other items ‘Frequently Bought Together’?

No, these occurrences are not “happy accidents”. These giant companies with massive marketing, research and development budgets are employing the effective marketing strategy of slipstream marketing. A strategy that taps into existing trends, events, or consumer behaviors to subtly guide people to purchase more. Think of it like drafting in a bike race: you’re using the momentum of what’s already happening to propel your marketing forward.

This works similarly for current events, sports event, seasons & holidays, and even news and pop culture. By aligning a promotion in your business with any of these events, you are leveraging conversations your customers are already having in their own heads, making your marketing message more relevant, more compelling, and more likely to get ACTED ON.

Sound like a lot of work? Remember, you have Royalty Rewards^® on your side, and planning your 2025 Marketing Calendar is part of the services we provide. “Dig The Well Before Your Thirst”: it’s an old Chinese Proverb and we quote it A LOT. Because for a small Business Owner, if you are not looking forward and planning to counteract slow weeks, months, and other periods of decreased sales, you can guarantee you’ll find yourself pretty thirsty. So set aside 30 minutes and leverage the resources available to you. Call your Coach at 1-888-353-5012 and start to plan for the best 2025 possible.