Have you ever noticed that over time you go blind to things? You’ve driven home the same route so many times, yet if you were to be asked the details of anything, you might not be able to recall them. Then suddenly, someone on the route paints their house lime green, or parks a school bus in their driveway and you notice!

Or, maybe while stopped at a cross walk, as you watch everyone cross, you spot a young boy dressed as a beaver and carrying a ukulele crossing the street. Everyone watching notices him, he couldn’t be missed.

It captured everyone’s attention.

When we get used to something that’s always there, we tend to stop noticing it. UNTIL that is, something happens to draw our attention to it.

You can have the same impact with your customers in your business. It’s exactly why we recommend refreshing the Rewards Program signage in your business every 3-6 months. A continual flow of new members, and accurate tracking of their visits, is critical to your marketing success. And signage plays a big part in creating that awareness for customers and staff. 

New and colorful signs grab people’s attention and make them curious about the Rewards Program. The signs can tell customers about the program, so the staff doesn’t always have to. This makes it easier for employees to do their regular jobs. Also, updated signage keeps information fresh and up-to-date, so customers always know about the latest deals and rewards, making them more likely to join the program.

Ask Yourself…