Think Before You Post A Social Media Survival Checklist

These days, with how quickly information spreads and how many different perspectives people bring to it, you must consider how your posts and policies might be interpreted by your customers. Here’s a simple checklist to review before hitting ‘Post,’ ‘Share,’ or ‘Comment’:

Does the message show empathy? Consider how it may affect people with allergies, mental health concerns, or accessibility needs. Are you being insensitive?

Are you trying TOO hard to be edgy, witty, or sarcastic? Without the benefit of tone, voice or body language, humor and sarcasm are easily misinterpreted online. Will everyone get the joke?

Are you calling out ANYONE publicly? Even vague posts can come off as passive-aggressive. Are you trying to get someone to take a hint? Could this make people feel uneasy?

Are you CHASING a trend? Before you jump on the latest meme or hashtag, ask if it aligns with your business values? Look forward… will it age well?

Are you making light of serious issues? Topics like mental health, illness, and many current events deserve care. Are you sure this is something to joke about?

Are you wading into divisive territory? Is this post polarizing? Could the message divide an audience? Does it reflect your business’s purpose—or just your personal opinion?

Could it be dismissive, condescending, or judgmental? Read it out loud. Does it still feel respectful and friendly?

When in doubt, a second set of eyes (especially outside the business) can save you from a social media headache. And stay focused on connection, celebration, and service. Social media is not just a microphone—it’s a mirror. What you post reflects who you are as a business.

Looking for some examples of Safe (and Effective) Posts on Social Media? Check out some of these posts from Royalty Rewards® Merchants if you’re looking for examples and inspiration:

1. Behind-the-scenes moments Long time Merchant and Platinum Member Los Gringos Locos sold and delivered products to their customers with a fun post. Click Image to view in Facebook

2. Customer highlights Babe’s Shoes and Apparel featured a customer in her vacation attire.

3. Daily specials and promotions Sal E Pepe tells a story well about their anniversary specials

4.Community involvement – Platinum Member Dave’s Automotive LLC promoted a successful fundraiser

5. Fun facts or trivia this could be about your history, the community, a staff member, a customer (with permission) or a product or service. Keep it light and fun.

Other Quick Tips: The biggest mistake? Not posting enough. Once a month won’t cut it, rather pick a schedule (like 3x a week) and stick to it. Video or photo? Videos usually get more engagement, but strong photos with clear captions still work. Always selling? Don’t. Follow the “1 in 4” rule: 3 posts to entertain or inform, 1 to promote. Need help? Ask a team member or family—you likely know someone who’s great with social media (just keep final approval yourself).

For more help and ideas of what you SHOULD be posting as part of your Social Media Marketing Calendar, check out this article from EZ Profit Report Edition 1 2025.