1-888-353-5012You know how it goes…you bump into an old friend, a colleague from an old job, a high school buddy, and it’s great to see them. You spend some time catching up and both enthusiastically agree, “We’ve GOT to get together soon!”. You might even send a few follow up text messages, but then life moves on. Weeks turn into months, and before you know it, another year slips by and the get together never happens.
It’s not that you don’t care, you just got distracted and so did they. I just had a similar experience recently. Our VP and I have worked together for 23 years. We have a strong friendship but sadly, we just do NOT get together outside of work often enough. So, when I recently bought myself a ticket to a concert in her neck of the woods, I reached out on a whim and asked if she’d want to meet me for dinner. She did! And it was wonderful. It’s so satisfying to spend time with someone you don’t see enough, realize how much you miss them, and wonder…WHY do we not do this more often?
This experience is not exclusive to personal relationships. The same phenomenon happens with our customers. They visit, have a great experience, wonder why they don’t visit more often, and vow to visit again. But then life gets busy, and they never get around to returning. Unless, that is, you have a stick sequence.
In marketing, a ‘stick sequence’ is a series of follow-up communications (or actions) designed to make a new customer ‘stick’. In other words, they stay engaged, take action, and form a habit of returning to YOUR business.
December is fast approaching (and could already be here by the time you’re reading this) and for many of you, it’s a BUSY month (but if that’s not the case for you, your busy time will be here soon enough and this still applies.)
According to a survey by Constant Contact, 84% of consumers planned to visit a “new‑to‑them” small business during the holiday season. Sounds like opportunity to us.
So, we ask… what will be YOUR “stick sequence” for new customers during your next busy season (or during ANY season)? How can you ensure that every new face that walks in becomes a regular? As a Royalty Rewards® merchant, you don’t have to look to far. All you need to do is enroll as many new customers as possible into your rewards & marketing program. We do the rest.
If you’ve ever attended one of our events, you may have heard us retell the story of Russell H. Conwell’s “Acres of Diamonds” speech. Royalty Rewards® Platinum Elite Members have heard it many times.
If you’ve never read it in it’s entirely, I encourage you to. It tells the story of a discontent farmer who, convinced his fortune lay elsewhere, sold his land and set off in search of diamonds. He wandered far and wide, chasing promise after promise, growing poorer and more miserable with every mile, until he died penniless and alone. And little did he know, the man who bought his farm discovered a glittering diamond mine right beneath the soil the first farmer had abandoned.
The lesson is unforgettable: the riches we seek are often hidden in our own backyard. Before chasing the next big thing, look closer because your “acres of diamonds” may already be waiting for you to uncover them.
We retell this story for a reason. Like the farmer, many of us are sitting on our own diamond field but sometimes we are unable to see it. For you, and for all our clients, your diamond field is obvious… it’s your Royalty Rewards® Database.
YOUR customer database is a DIRECT LINE to communicate with your best customers… people who have already VISITED your business, ENROLLED in your Rewards program, and GIVEN you money. It is one of your most valuable assets – a PRICELESS resource your competitors DON’T have. So how do you nurture it and ensure it continues to grow? How do you MINE your diamond field?
Your team plays an important role and at the recent Platinum Elite Meeting, we had a valuable discussion about the TOP ways to get your team on board. We know you already have a lot on the go, so your Royalty Rewards® Coach is here to help make each one of these easy to implement, but with BIG rewards.
The Top 3 Ways to Grow YOUR Acres of Diamonds
At Royalty Rewards®, our goal is to automate as much as possible for you. When it comes to growing your database (aka your diamond field), we’ve found that these 3 things provide the BEST ROI for your efforts (and the great news is your Coach is ready to help with EVERY one of them).
Building your customer database should NOT be an ‘optional’ part of your team’s job. If you perceive it as something “we will get to when we can”, you are doing yourself and your business a great disservice. When you sign up a new customer, you lock them in before they leave. That means they’ll hear from you in January, in February, and all year long—while everyone else is wondering why business is slow.
As a Royalty Rewards® Merchant, there is a LOAD of support available to you. You can download a simple resource with ready-to-go scripting, designed to help ensure YOUR TEAM is confident enrolling new members into your Rewards program. All you have to do is fill in your offers (your Coach can send them to you!), review it with your team and post it somewhere they can refer to it.
As for me and our VP, we committed to a dinner every second month. The people we care about most stay in our lives because we nurture them. Do the same with your customers, and they’ll be part of your story all year long.
And if you’re interested in learning more about what happens at a Platinum Elite Meeting, and want to experience the power of masterminding with other small Business Owners, facing the same problems and challenges that you are, go to www.royaltyrewards.com/testdrive.
