1-888-353-5012In the first edition of this year’s newsletter, we talked a lot about the power of storytelling. If you haven’t already read it, reach back for Edition 1 or click here. In one article, we highlight longtime Royalty Rewards® Merchant Angelo Marini and how he built a celebration campaign (and boosted sales) for Sal e Pepe Contemporary Italian Bistro’s 18th business anniversary, centered about a personal story about their special Pistachio Cream Pie.
A GOOD story evokes emotions, builds trust, and showcases YOU. And as a Small Business Owner, storytelling is your SUPERPOWER. A power that gives you a major leg up on your big-name competitors. YOU can use storytelling in a way they cannot easily replicate – to show your humanity, pull back the curtain, and create real connections with your customers.
And it’s not rocket science. You do not have to write an epic novel, just a simple story that connects with the reason why you are sending the email, just like Angelo did.
Incorporating email and storytelling into your marketing calendar is an easy and cheap (i.e. FREE!) way to communicate with your customers more frequently. And it’s a great way to support your automated Royalty Rewards® marketing. Selling your business isn’t just about selling your products and services, creating VALUE in other ways is a key ingredient in any comprehensive marketing program.
To see a real-life example of this in action, check out the Special Report by clicking here.
Now that you know WHY storytelling is so important, we’re giving you a list of our Top 10 Storytelling Ideas to choose from to help make creating your next customer email a cinch.
1
Provide a ‘behind the scenes’ peek into your daily operations.
2
Answer the Top 5 common customer questions you hear.
3
Share the history and journey of your business and be sure to include “throwback” pics.
4
A video tutorial “how-to” – check your oil or air pressure, make a cocktail, tie a scarf, etc.
5
Highlight positive customer reviews (especially if they relate to a new product or service).
6
Introduce and celebrate staff members on their birthdays or work anniversaries.
7
Run creative contests, like: “Design Our Next Special” Or “The worst driver you’ve encountered”.
8
Talk about your business’s participation in local community events.
9
A personal story or old favorite memory with a seasonal tie-in – St. Patrick’s, Easter, Mother’s Day.
10
The story of how you came up with one of your most popular product/services.
We’ve even done MORE of the heavy lifting for you. We’ve recently released over 30 new Ready-To-Go Email On Demand Templates, practically ready for you to hit SEND. If you need help, want something more customized, or need insight to match your message to the right group of customers, call your Coach at 1-888-353-5012.
Want to check out the new Ready-To-Go Email Templates on your own? Login to your Royalty Rewards® program and create a new Email On Demand (which you’ll find under Campaigns – Email On Demand Campaigns). Use the blue plus symbol on the right side to start a new email and then “Click Here” (as shown in the below) to view the available Templates.
